Responsibilities

• Manage Facebook and Instagram advertising campaigns across multiple brands and ad accounts
• Build, launch, monitor, and optimize campaigns in Meta Ads Manager
• Manage audiences, targeting, retargeting, creative testing, and campaign structure
• Monitor CPL, CPA, CTR, conversion rates, ROAS, and other key performance metrics
• Identify underperforming campaigns and make adjustments quickly
• Develop and execute A/B tests for creative, copy, audiences, offers, and landing pages
• Help develop new advertising strategies to continually improve lead volume and cost
• Create engaging Instagram and Facebook Reels
• Turn ideas, raw footage, company content, and industry topics into short-form videos
• Write hooks, captions, CTAs, and social copy

Requirements

• Proven experience managing Meta/Facebook Ads
• Experience managing multiple ad accounts or multiple brands simultaneously
• Strong understanding of lead-generation campaigns
• Experience creating and editing Reels and short-form video
• Comfortable creating content—not just managing campaigns
• Understanding of organic Facebook and Instagram growth
• Ability to analyze campaign data and make decisions based on performance
• Strong copywriting and creative instincts
• Organized enough to manage multiple campaigns, brands, and content calendars
• Comfortable working independently and bringing new ideas to the table

Preferred

• Experience with real estate, lead generation, or performance marketing is a major plus.

Benefits

• 401(k) 4% Match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance