Responsibilities

• Building, launching, managing, and optimizing campaigns and ad sets
• Determining the appropriate campaign and account structure
• Managing and reallocating budgets based on performance
• Increasing or decreasing spend when appropriate
• Managing geographic targeting and identifying opportunities to shift spend between locations or regions
• Managing audiences, targeting, exclusions, prospecting, and retargeting strategies
• Testing new audiences, products, creatives, placements, and campaign structures
• Monitoring performance across campaigns, ad sets, ads, products, audiences, and creative
• Identifying when something is working and knowing when to leave it alone, scale it, or expand testing
• Identifying when performance is declining and proactively determining why

Requirements

• Proven hands-on experience managing Meta Ads for DTC/e-commerce brands
• Strong understanding of Meta Ads Manager
• Experience managing campaign structures, audiences, geographic targeting, budgets, bidding, placements, and creative testing
• Strong understanding of Meta Pixel, CAPI, catalogs, attribution, and Shopify integration
• Ability to diagnose performance issues and independently make optimization decisions
• Experience working with growing brands and thoughtful advertising budgets
• Strong understanding of the relationship between creative performance and media buying
• Ability to translate advertising data into clear creative recommendations
• Comfortable communicating directly with founders

Preferred

• Fashion, apparel, beauty, or lifestyle experience strongly preferred
• Proactive rather than reactive