Paid Social Media Buyer (Part-Time, Temporary)
OSEA
Los Angeles, CA (Remote)
$50/hr - $60/hrIn-housePart-timeMid level4+ years exp.
2 days ago
Meta Ads Lead
San Francisco, CA (Remote)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end Meta paid social for B2B SaaS/AI, drive pipeline through structured campaigns, fast creative iteration, and tight measurement that distinguishes real impact from noise.
- Campaign and budget ownership: structure, bidding, audience strategy, and channel prioritization to maximize pipeline contribution.
- Creative engine: rapid briefing, production, and testing across static, video, and UGC formats to optimize performance without waiting on a separate team.
- Measurement and learning: attribution, pixel hygiene, CAPI, and a disciplined cadence of tests to convert learnings into action.
Job Description
Responsibilities
- Own Meta end-to-end. Campaign structure, audience strategy, bidding, budget allocation, creative testing. Every dollar accountable to pipeline.
- Run the creative engine. Brief, produce, ship, and iterate on ad creative at high velocity. Static, video, UGC-style — whatever the channel rewards. You don't wait for a creative team to unblock you.
- Set the experimentation cadence on Meta. Weekly tests with clear hypotheses, documented results, compounding learnings. Velocity over polish.
- Own measurement and attribution for the channel. CAPI, pixel hygiene, conversion modeling, view-through assumptions. You know what's real and what's noise.
- Build the audience and creative library. Lookalikes, retargeting segments, exclusion logic, creative concepts that work. The playbook compounds.
- Partner with the Head of Performance Marketing on budget and prioritization. Push back when Meta isn't the right channel for a goal. Make the case when it is.
- Report weekly on spend, CAC, pipeline contribution. Numbers, not narrative.
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