Responsibilities

• Own lead generation performance for clients across Meta (Facebook/Instagram) and/or Google Ads (search and beyond as applicable).
• Set up and launch campaigns (cold, retargeting, events, video, etc.) with clear structure, targeting, and tracking.
• Use KPIs like leads/conversions as the main measure of success, supported by metrics like CTR, quality score, and cost efficiency.
• Identify performance issues early, diagnose root causes, and build a clear plan to recover results—without waiting for someone to ask.
• Stay current on platform changes and apply updates thoughtfully to improve outcomes.
• High possibility of also working on Microsoft Ads, Linkedin Ads, and other paid media platforms.
• Monitor and optimize active campaigns regularly: audiences, creative, copy, bidding, and campaign type selection.
• Manage budgets responsibly—avoiding chronic under- or overspend while keeping momentum strong.
• Write compelling, relevant ad copy that matches the service, audience, and intent (and is clean, accurate, and typo-free).
• Build ad creatives in Canva, and partner with designers when higher-level creative is needed.
• Document key changes, learnings, and repeatable wins inside the company’s training/process platform.
• Collaborate with project managers, leadership, and creative teams to align campaigns to strategy and timelines.
• Provide clear recommendations that improve conversion—such as landing page updates, offer clarity, tracking improvements, and funnel fixes.
• Support reporting and updates by translating performance data into what matters: what happened, why it happened, and what you’re doing next.
• Participate in Zoom sessions for collaboration, training, workshops, and troubleshooting—especially around tracking forms/calls.

Requirements

• Experience creating and managing Meta OR Google Ads campaigns (you do not need both)
• Strong written communication skills (ad copy quality matters here)
• Comfort working in modern tools (Slack, Zoom, HubSpot, Asana, reporting tools, etc.)

Preferred

• experience with conversion tracking, call/form tracking, landing page optimization, or LinkedIn Ads

Benefits

• remote flexibility
• paid training and professional development
• snack/coffee/tea subscriptions
• premium medical (100% company-paid for employee)
• dental (50% company-paid) with optional vision
• 15 PTO (includes vacation and sick) days to start plus paid holidays
• 401(k) with match
• branded company swag