Responsibilities

• Develop and execute Facebook and Instagram advertising strategies
• Build and manage Meta Ads campaigns
• Generate qualified leads and demo opportunities
• Test different audiences, offers, messaging, hooks, and creative concepts
• Develop retargeting strategies
• Monitor campaign performance and optimize based on results
• Improve cost per qualified lead and customer acquisition cost
• Work with our sales team to understand lead quality and conversion
• Track campaign attribution from lead through closed customer
• Provide clear weekly performance reports

Requirements

• Have experience running Facebook and Instagram advertising campaigns
• Understand Meta Ads Manager
• Understand lead-generation and conversion campaigns
• Can analyze campaign data and make decisions independently
• Understand retargeting and funnel strategy
• Know how to test creatives, messaging, offers, and audiences
• Understand tracking and campaign attribution
• Think in terms of revenue and customer acquisition, not vanity metrics
• Are comfortable working with an early-stage startup
• Are highly motivated by performance-based compensation

Preferred

• Experience advertising SaaS, B2B services, business software, agencies, or service-based companies is especially valuable.