Own content that drives Ash’s growth by turning platform native storytelling into audience-building and demand, with tight ownership of experiments and measurement.

• Platform-first content: own social storytelling across channels with platform-specific formats
• Experiment-led growth: design fast tests across social, organic, and referral channels and decide investments
• Brand-to-growth alignment: translate positioning into campaigns that move metrics while staying authentic

Responsibilities

• Create content that travels. Make social-first content across channels that earns attention and connects to how Ash shows up in the world. You know what works on each platform and why.
• Grow and test channels. Design fast experiments across social, organic, referral, and emerging channels. Use data to decide what deserves more investment.
• Connect brand to growth. Translate Ash's positioning and messaging into content and campaigns that both feel right and drive results.
• Turn moments into momentum. Take product launches and cultural moments and turn them into content and campaigns that build audience and demand.
• Read the numbers. Live in the analytics enough to know which content, channels, and experiments are actually moving the needle, and act on it fast.
• Build the audience. Grow Ash's presence across social from the ground up, with a feel for community, tone, and what makes people want to follow along

Requirements

• 3 to 5 years across social, content, growth, or creator-led marketing, ideally at an early-stage startup where you did everything with limited resources
• You have strong creative judgment. You know when something feels original versus derivative, and you make work people remember ( the creators I like really had that capability )
• You've grown an audience yourself; on your own channels or a brand's, and understand what makes content spread
• Strong content and social instincts: you know what works on each platform and can make it yourself
• Growth-minded: you design clean experiments, read the data honestly, and kill what isn't working
• Brand-fluent: you understand positioning and messaging, and keep your work consistent with how Ash shows up in the world
• Builder, not delegator: you've made the work yourself rather than managing agencies, and you prefer it that way
• Scrappy and self-directed: you run with ambiguity and ship with incomplete information
• Consumer experience strongly preferred (consumer app, CPG, or consumer health); creator or culture-native backgrounds welcome
• Excited to build in mental health, with the judgment and care the category demands

Benefits

• A chance to join a passionate tight-knit team working on something to change the world
• Competitive compensation (top of personal market)
• Travel between our NYC / London offices
• Usual startup perks like free lunch and coffee in office + generous learning budget
• We cover your personal therapy