Responsibilities

• Develop and grow Medicaid and private-pay home care referrals
• Build and maintain relationships with: Hospitals; Skilled nursing facilities; Assisted living communities; Rehab centers; Social workers; Case managers; Physicians; Senior centers and community organizations; Medicaid waiver coordinators; Managed care organizations (MCOs); IDoA and community agencies
• Conduct in-person marketing visits and presentations
• Coordinate community outreach and networking activities
• Track referral sources and conversion outcomes
• Assist with intake coordination and referral follow-up
• Help develop marketing strategies for census growth
• Mentor and train junior marketing staff
• Represent the agency professionally within the community

Requirements

• Minimum 3+ years of experience in home care or home health marketing
• Proven experience growing Medicaid and/or private-pay census
• Existing referral relationships strongly preferred
• Knowledge of Illinois Medicaid waiver programs and managed care plans preferred
• Knowledge of the Chicagoland healthcare market preferred
• Excellent communication and relationship-building skills
• Strong organizational and follow-up skills
• Ability to work independently and meet growth goals
• Reliable transportation required

Preferred

• Private-duty home care marketing
• Medicaid waiver home care marketing
• Home health business development
• Healthcare community outreach
• Senior services networking
• Discharge planning relationships
• Dementia and senior care services marketing