Senior Ad Operations Specialist - SEM
Madhive
USA (Remote)
$42K/yr - $55K/yrAgencyFull-timeSenior level3+ years exp.
1 day ago
Media Trader
Chicago, IL
$55K/yr – $65K/yrMid Level2+ years exp
Posted 5 weeks ago
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Job Summary
Own the paid media optimization across programmatic, search, and cross-channel growth with an emphasis on scalable experiments and data-driven improvements.
- Own bidding, keyword/inventory management, and budget alignment to hit KPI targets and CPA/ROI goals.
- Translate insights into actionable optimizations and scalable cross-channel opportunities.
- Collaborate with account teams to present progress, timelines, and competitive intelligence on monthly/quarterly calls.
Job Description
Responsibilities
- Own the optimization and management across Paid Media channels: Programmatic DSPs (DV360, Trade desk), Google Ads and Microsoft Ads to scale and achieve/exceed KPI targets for clients.
- Analyze and optimize programmatic media based on performance.
- Create, categorize and refine keyword lists as well as strategies to create a comprehensive campaign that drives qualified visitors to client sites.
- Implement successful bidding strategies and effective keyword/inventory management.
- Manage campaigns to clients’ weekly and monthly budget and conversion goals
- Identify opportunities to grow and scale cross-channel marketing for clients.
- Analyze data to extract insights and transform those insights into actionable changes that will accelerate performance.
- Develop and run experiments to improve account performance.
- Monitor and analyze channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics
- Work closely with cross-functional teams to communicate campaign strategy, progress and results
Radancy
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