Responsibilities

• The Media Strategy Supervisor brings an established level of forward-thinking and innovation to media plan development, and ensures plans deliver against the client KPIs and overall audience channel strategy.
• Reports to and collaborates with Associate Media Director as strategic media lead on client business to deliver results-oriented outcomes.
• Depending on client assignment, employee is expected to be proficient across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.
• Supervises planning process including research, strategy, evaluations and recommendations of media vehicles and tactics, through plan development, presentation, execution and follow-up.
• Manages media team on reporting, optimization (creative and ad placement), analysis/ROI and budget stewardship of all plans, including follow-up presentations.
• Leads media team integration and collaboration with client and internal teams, working with Client Partnerships, Strategy & Insights, Creative, PR, Channel and Content on development of strategic marketing plans to ensure correct media direction.
• Meets with clients on strategic issues; runs client media meetings as needed to present media plans and oversee all media efforts; ensures all follow-up correspondence.
• Leads and motivates media strategy team, assigns workloads and promotes teamwork.
• Leads partner negotiations of rates, positioning and added value opportunities to increase and expand media value and visibility.
• Reviews and evaluates media proposals as submitted, developing POVs as needed.

Requirements

• Minimum of five years’ experience in media planning and buying across all media preferred, including traditional and digital media.
• Experience and familiarity with planning and/or buying media including: traditional media channels, Facebook Ads Manager, Google Ads (search, YouTube, Google Display Network, Discovery), Programmatic DSPs like The Trade Desk or other social platforms Twitter, Snapchat and TikTok.
• Experience and familiarity with agency research tools including: Advantage and Strata/Freewheel, Google Analytics, Google Campaign Manager (formerly Doubleclick) ad server, Scarborough research via Prime Lingo platform, GWI research, Kantar competitive research, etc.
• Strong and effective oral, written and interpersonal communication skills, and demonstrated leadership ability.
• A team player whose qualities and motivations align with our agency’s core values – fearless, integrity, advocacy, impact, ingenuity and foresight.

Benefits

• Comprehensive benefits package designed to support your well-being.
• Recharge and unwind with a generous time-off policy.
• Stay connected with a mobile stipend.
• Secure your financial future with a 401k and company match.
• Make a difference through community involvement with time and financial matching.
• Set goals and track progress through annual performance reviews.
• Learning and development.