Support the Associate Director in the development of integrated, omnichannel media plans and recommendations (digital, social, search, programmatic, TV, audio, OOH, print, etc.)
Translate overarching marketing and communications strategies into cross-channel planning frameworks and actionable deliverables
Oversee and manage the team, ensuring seamless execution of all media activities across channels
Lead the development of comprehensive communication plans, ensuring alignment between digital and traditional media efforts
Identify and apply insights from research, data, and marketplace trends to enhance overall media strategy and performance
Ensure best-in-class implementation of approved plans, partnering with activation teams across all media subject areas
Act as the primary point of contact for client stewardship, providing updates, insights, and recommendations
Develop a deep understanding of client business goals and translate them into channel-agnostic media strategies
Leverage proprietary and third-party research tools to inform audience-first, data-driven planning
Prepare and present integrated media plans, including objectives, strategy, channel roles, rationale, and performance expectations
Foster strong collaboration with partner agencies and internal teams to deliver a seamless, connected communications approach
Manage multiple workstreams across brands, balancing strategy development, execution oversight, and team leadership
Partner closely with activation teams (digital, investment, analytics, etc.) to ensure alignment and clarity on campaign objectives and benchmarks
Mentor and develop Associate(s) and Planner(s), fostering growth in both digital and traditional media skills
Participate in ongoing training and development opportunities