Responsibilities - Strategy & Planning - Campaign Strategy: Develop and build full-funnel, multi-channel campaign strategies and present recommendations to internal teams and clients. Contribute meaningfully to client planning sessions alongside strategic consultants. - Media Planning: Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time across all managed accounts. - Channel Mix Optimization: Evaluate and recommend the right channel mix, targeting approach, creative strategy, and ad structures to drive consistent KPI improvement. - Execution & Optimization - Campaign Management: Independently set up, manage, and optimize campaigns across paid social, programmatic, CTV, digital audio, and OOH channels within platforms including Meta, Google, TikTok, DV360, and MNTN. - Continuous Optimization: Proactively identify and act on optimization opportunities across all managed campaigns to meet or exceed client KPIs. Quickly troubleshoot and resolve performance and delivery issues. - Data Integration: Leverage first- and third-party data for audience targeting and segmentation to improve campaign precision and efficiency. - Analysis & Reporting - Performance Analysis: Own the numbers. Analyze performance data across media platforms, GA4, client-provided data, and Looker dashboards to surface macro and micro trends affecting client outcomes. Bring “data curiosity” to every account. - Reporting & Presentations: Pull data, build reports (G Slides, G Sheets), generate strategic insights and recommendations, and present updates to clients and internal stakeholders — covering both historical results and forward-looking optimizations. - Team Leadership & Mentorship - Junior Team Development: Provide day-to-day guidance, feedback, and quality review for more junior media team members. Help develop their skills in campaign management, optimization, and analysis. - Quality Control: Review work produced by junior team members before it reaches clients, ensuring accuracy, strategic alignment, and high standards. - Client Relationships - Client Communication: Serve as a reliable day-to-day client contact on assigned accounts. Communicate performance updates, flag issues proactively, and articulate strategy adjustments with clarity and confidence. - Presentations: Prepare and deliver clear, insight-driven presentations to clients and internal teams. - Industry Knowledge & Innovation - Industry Expertise: Stay current on paid media trends, platform updates, and best practices. Test new tools and offerings and share knowledge with the broader team to improve agency service delivery. - New Business Support: Assist with new business development through audits, strategic recommendations, and presentation materials.