Responsibilities

• Strategy & Planning - Campaign Strategy: Develop and build full-funnel, multi-channel campaign strategies and present recommendations to internal teams and clients. Contribute meaningfully to client planning sessions alongside strategic consultants. - Media Planning: Work within self-service platforms (Meta, TikTok, Reddit, Dv360, etc) and external media reps (sports vendors, sponsorship partners, CTV, OOH, traditional, etc) to process and send RFPs. Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time across all managed accounts. - Channel Mix Optimization: Evaluate and recommend the right channel mix, targeting approach, creative strategy, and ad structures to drive consistent KPI improvement. Execution & Optimization - Campaign Management: Independently set up, manage, and optimize campaigns across paid social, programmatic, CTV, digital audio, and OOH channels within platforms including Meta, Google, TikTok, DV360, and MNTN. Fully own budget/pacing management and proactively communicate any issues with the internal account team. - Continuous Optimization: Proactively identify and act on optimization opportunities across all managed campaigns to meet or exceed client KPIs. Quickly troubleshoot and resolve performance and delivery issues. - Data Integration: Leverage first- and third-party data for audience targeting and segmentation to improve campaign precision and efficiency. Analysis & Reporting - Performance Analysis: Own the numbers. Analyze performance data across media platforms, GA4, client-provided data, and Looker dashboards to surface macro and micro trends affecting client outcomes. Bring “data curiosity” to every account. - Reporting & Presentations: Pull data, build reports (G Slides, G Sheets), generate strategic insights and recommendations, and present updates to clients and internal stakeholders — covering both historical results and forward-looking optimizations. Team Leadership & Mentorship - Junior Team Development: This role does not have any direct reports, but will provide day-to-day guidance, feedback, and quality review for more junior media team members. Help develop their skills in campaign management, optimization, and analysis. - Quality Control: Review work produced by junior team members before it reaches clients, ensuring accuracy, strategic alignment, and high standards. Client Relationships - Client Communication: Serve as a reliable day-to-day client contact on assigned accounts. Communicate performance updates, flag issues proactively, and articulate strategy adjustments with clarity and confidence. - Presentations: Prepare and deliver clear, insight-driven presentations to clients and internal teams. Industry Knowledge & Innovation - Industry Expertise: Stay current on paid media trends, platform updates, and best practices. Test new tools and offerings and share knowledge with the broader team to improve agency service delivery. - New Business Support: Assist with new business development through audits, strategic recommendations, and presentation materials.

Benefits

• At Parallel Path, we believe in the power of wellness, in and out of the workplace. Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.
• Our associates enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more! We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.