Responsibilities

• Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals – you’ll lend this expertise to new business pitches, too
• Performing thorough, insightful campaign analysis, including reporting and optimization recommendations
• Partner with cross-functional teams – paid social, programmatic, data and analytics, media technology and business operations – to deliver best in class media recommendations and execute flawlessly
• Promoting a culture of shared learning and increasing visibility of media expertise within the agency
• Overseeing budgeting process and performance evaluations to optimize resources and talent development

Requirements

• Across 4-6 Years Of Experience Of Experience, You’ve Built a Legit Foundation In Media Planning. These Are The Skills You’ve Totally Nailed:
• A four-year college education and four to six years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology
• An impressive understanding of the digital environment – you know this world by heart and you keep pulse with the rapid changes happening within it – and a clear understanding of the media planning and buying process
• Exceptional communication skills – you’re skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations
• A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces and new ideas

Benefits

• Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US.
• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.