Media Supervisor, Health Media

Responsibilities

• Manage and oversee full cycle of media campaigns; campaign readiness to launch
• Oversee recommendation of site partners for direct contextually placed buys ensuring campaign objectives are met
• Provide strategic recommendation and guidance on pharma specific publishers and general FDA media knowledge.
• Negotiate rates, value and terms with media partners that are in line with negotiation strategy set forth by the Digital and Strategy team
• Approve RFP to partners prior to submission
• Drive evaluation process of vendor proposals for both qualitative and quantitative components.
• Partner with specialty teams to ensure cohesiveness
• Lead support on content for recommended partners and programs, and partner with the Strategy and Comms team for plan recommendation to clients
• Own client status report on behalf of Digital Media team
• Ensure campaigns are executed with excellence and media plans stay within approved budget

Requirements

• Minimum of 4-5 years’ experience in the digital media space
• 2-3 years minimum at a healthcare or pharma focused agency
• You have solid experience in Display, Mobile, Programmatic, etc.
• You are familiar with the following tools: AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, and other related software
• You are familiar with the rules and regulations of the FDA for pharmaceutical advertising
• You have a solid understanding of media research and how to leverage data
• You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
• You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
• You demonstrate a complete understanding of agency planning procedures and internal capabilities
• You show proven success in establishing, building, and maintaining relationships with clients

Preferred

• Bachelor’s Degree in Marketing, Advertising, or related field of study
• You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
• You have experience working in a media planning capacity for an agency or advertiser
• You have prior experience overseeing media bookings and oversight of financial tracking
• You have experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members

Benefits

• We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity.