Responsibilities

• Oversee the day-to-day activities of two Social Media Strategist/Assistants on the Lexus national business.
• Communicate with AMD on issues and timelines.
• Delegate and follow up on projects with team as well as other agency departments to ensure timely completion
• Act as the first touch contact to the media planning, operations, and analytics teams
• Contribute to development ongoing paid social media activation plans based on Lexus RFPs
• Place social media advertising campaigns across various platforms based on agreed upon campaign strategy
• Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more
• Optimize campaign buys to ensure budgets are spent as effectively as possible each month
• Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.
• Develop technically accurate media points of view for activation recommendations and campaign outcomes