Responsibilities

• Drive media strategy development across campaigns, translating client objectives into audience, channel, messaging, timing, and investment strategies that deliver measurable outcomes.
• Developing and presenting client ready media plans and recommendations
• Overseeing campaign execution, stewardship, billing, reporting, and media records
• Leading direct buying efforts across OOH, Print, and Digital partners
• Serving as a day to day, client facing leader across meetings and ongoing communications
• Partnering closely with internal analytics, investment, and cross functional teams for client facing deliverables
• Managing, mentoring, and developing a team of 3–5 media strategists
• Manage external partner communications to stay abreast of industry trends and overall campaign management needs

Requirements

• Exhibit proficiency in a range of media buying and planning tools, including Omni, Media Radar, Pathmatics, MRI-Simmons, Telmar, Nielsen Media Impact, ComScore, and MediaTools

Preferred

• Exhibit proficiency in a range of media buying and planning tools, including Omni, Media Radar, Pathmatics, MRI-Simmons, Telmar, Nielsen Media Impact, ComScore, and MediaTools

Benefits

• The salary range for this exempt role is $90,000 to $100,000 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency.