Responsibilities

• Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services
• Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc
• Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate
• Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required
• Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals
• Assist with reporting by providing detailed campaign analysis, insights and performance KPIs
• Lead relationships with all necessary media vendors, agency partners etc
• QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise
• Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation
• Identify training needs within assigned team members and meet quarterly to evaluate progress with both team members and the Group Director, Media Buying
• Meet regularly (weekly) with assigned direct reports to discuss action items, challenges, wins and anything else top of mind
• Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed
• Collaborate with leadership to improve media processes as needed

Requirements

• At least 5 years of agency and/or related media experience
• Experience implementing paid media campaigns across various primary social and digital / programmatic channels (Google, Meta, TikTok, The Trade Desk etc.)
• At least 2-3 years of relevant management experience
• Excellent written and verbal communication skills

Benefits

• Salary range: $100,000 - $120,000 per year, commensurate with experience
• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, "life happens" days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City's arts and entertainment scene