Responsibilities

• Own campaign strategy and execution across Meta, TikTok, Reddit and Pinterest, spanning formats, markets, and the full marketing funnel.
• Build, launch, and optimize campaigns daily: audiences, creative rotations, bidding strategies, budget pacing, and troubleshooting.
• Design and run structured tests across creative, audience, and format, and help shape the testing roadmap against cross-functional marketing goals.
• Use AI to automate reporting, accelerate analysis, and improve the quality and speed. Build repeatable workflows, not one-offs — and bring the judgment to know when the output is right and when it needs a harder look.
• Pressure-test platform-reported results against incrementality measurement and bring a point of view on what is actually working.
• Surface insights, keep performance reporting current, and know your numbers cold
• Manage relationships with platform partners and work cross-functionally with creative, analytics, and finance.

Requirements

• 2+ years of hands-on paid social buying for direct response campaigns.
• Deep Meta expertise is required.
• Experience optimizing large investment levels ($10M+) across multiple markets against conversion KPIs.
• You use AI as a genuine accelerant, not just chat prompts, but building workflows, automations, and agents that make the whole team faster.
• You own outcomes. You raise problems with a proposed next step, never just the problem
• Strong grasp of conversion tracking, performance KPIs, and measurement fundamentals.
• Familiarity with incrementality testing or MMM is a plus.
• Comfortable in Excel/Google Sheets and building clear, data-informed reports and presentations.
• Looker experience is a plus.
• Clear and proactive communicator.

Preferred

• Pinterest and Reddit experience is strongly preferred
• Familiarity with incrementality testing or MMM is a plus
• Looker experience is a plus
• AI as accelerant—building workflows, automations, and agents that make the whole team faster

Benefits

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to supplemental insurance plans for additional coverage
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 12 weeks paid parental leave and family care leave
• Pretax commuter benefit
• Education reimbursement