Responsibilities

• Manage the day-to-day execution of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and LinkedIn.
• Plan and execute paid social campaigns supporting hotel bookings, seasonal promotions, destination awareness, and travel demand campaigns.
• Design audience strategies based on travel intent, geographic feeder markets, seasonal travel trends, and destination interest signals.
• Build and launch campaigns in-platform, including audience setup, creative trafficking, budget allocation.
• Monitor campaign pacing, performance, and delivery to ensure campaigns meet KPIs and budget expectations.
• Analyze campaign data and optimize campaigns in real time to improve performance and efficiency.
• Develop regular reporting and insights, highlighting key learnings and actionable recommendations.
• Experienced in client-facing communication, delivering clear performance insights, optimization recommendations, and proactive planning for future campaigns and initiatives.
• Collaborate with internal teams across other paid media channels, organic social, creative, analytics, and SEO to support integrated marketing strategies.
• Support tracking implementation and troubleshooting, including pixel tracking, event setup, and custom conversions.

Requirements

• 4+ years of hands-on experience managing paid social campaigns.
• Experience managing campaigns with conversion-focused objectives and measurable performance KPIs.
• Familiarity with Meta, TikTok Ads Manager, and other paid social platforms.
• Experience supporting campaigns with monthly budgets in the five-figure range preferred.
• Experience working with hospitality, travel, tourism, or destination brands (hotels, resorts, tourism boards, or DMOs) is strongly preferred.
• Understanding of travel marketing dynamics, including seasonal demand, geographic targeting, and traveler audience segmentation.
• Strong analytical mindset with the ability to interpret data and translate insights into optimizations.
• Proficiency in Excel/Google Sheets and PowerPoint/Slides for reporting and analysis.
• Strong organizational skills and attention to detail when managing multiple campaigns simultaneously.
• Self-motivated, proactive, and comfortable working in a fast-paced agency environment.

Benefits

• Competitive salary and benefits package.
• Medical, Dental, Vision
• Life/AD&D
• FSA - Health/Dependent Care
• Voluntary Life/AD&D
• Retirement Plan
• FTO - Flexible Time Off
• Paid Holidays Annually: 13
• Opportunities for professional development and growth.
• Collaborative and dynamic work environment.