Responsibilities

• Paid search media buying, specifically across Google Ads and Bing Ads
• Design search strategy and structure, including keyword development and campaign build.
• Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
• Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies.
• Oversee day-to-day performance across campaigns, including monitoring, identifying and implementing optimizations
• Achieve and maintain Google Ads, SA360, Microsoft Advertising Certifications
• Learn about SEO, CRO, and other integrated search disciplines
• Work with the Reporting & Analytics team to facilitate reporting and analysis
• Review and reconcile media invoices using the agency billing system
• Keep informed of relevant issues affecting the paid search and overall digital landscape

Requirements

• 2-6 years paid search buying experience
• Solid understanding of the following platforms: Google Ads, Google Analytics, Bing
• Basic understanding of the following platform preferred: Search Ads 360
• Basic understanding of other search services preferred: Search Engine Optimization, Conversation Rate Optimization, Local Listings
• Basic understanding of other digital advertising channels preferred (e.g. social, display, video, etc.)
• Strong quantitative and analytical skills
• Strong organizational, time management, and multi-tasking skills
• Strong team player with excellent interpersonal and communication skills
• Strong attention to detail; excellent problem-solving skills; strategic mindset
• Ability to work in a team environment while working on projects independently

Preferred

• Basic understanding of other digital advertising channels preferred (e.g. social, display, video, etc.)
• Basic understanding of other search services preferred: Search Engine Optimization, Conversion Rate Optimization, Local Listings
• Basic understanding of the following platform preferred: Search Ads 360
• Strong quantitative and analytical skills
• Strong organizational, time management, and multi-tasking skills
• Strong team player with excellent interpersonal and communication skills
• Strong attention to detail; excellent problem-solving skills; strategic mindset
• Ability to work in a team environment while working on projects independently
• Solid understanding of Excel
• 2-6 years paid search buying experience
• Solid understanding of the following platforms: Google Ads, Google Analytics, Bing
• Paid search media buying, specifically across Google Ads and Bing Ads
• Design search strategy and structure, including keyword development and campaign build.
• Interface with both account teams and clients regarding search strategy and performance to meet campaign objectives
• Regularly communicate with internal planning teams, specialists across digital disciplines, and representatives from various search platforms and technologies.
• Oversee day-to-day performance across campaigns, including monitoring, identifying and implementing optimizations
• Learn about SEO, CRO, and other integrated search disciplines
• Work with the Reporting & Analytics team to facilitate reporting and analysis
• Review and reconcile media invoices using the agency billing system
• Keep informed of relevant issues affecting the paid search and overall digital landscape

Benefits

• Medical, dental and vision coverage
• Life Insurance
• Long Term Disability
• 401K
• Generous paid time off and holidays
• AFLAC and Flex Spending Accounts
• EOY medical reimbursement
• Health Advocate healthcare assistance program
• Fitness club reimbursement
• Professional and personal development allowance