Responsibilities

• Collaborate on the development of strategic media plans aligned with client objectives, target audiences, and budget parameters.
• Coordinate, develop, and execute traditional media buys across print and out-of-home (OOH)
• Manage insertion orders (IOs) from creation through approval, ensuring accuracy, compliance, and alignment with campaign strategy.
• Support the planning and execution of integrated digital campaigns across social media, search, display, video, and other emerging platforms.
• Assist in the development of media proposals, audience insights, budget recommendations, and client-facing presentation materials.
• Conduct market research, audience analysis, and competitive reviews to inform media recommendations and strategic planning.
• Collaborate with accounts, creative, digital, and production teams to ensure cohesive campaign execution and messaging across channels.
• Monitor campaign pacing, delivery, and performance, implementing optimizations and adjustments as needed to maximize effectiveness.
• Support campaign reporting and dashboard development through Google Data Studio, translating performance data into actionable insights.
• Assist in establishing campaign KPIs, measurement frameworks, and reporting standards to evaluate success.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in a marketing role or relevant internship experience.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with Asana and Monday.com
• Familiarity with social media platforms and content management systems.
• Excellent organizational skills and attention to detail.
• Ability to multitask and prioritize in a fast-paced environment.
• Creative and innovative thinker.
• Strong analytical and problem-solving skills.
• Team player with a positive attitude.
• Self-motivated and eager to learn.

Preferred

• Basic knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Knowledge of Google Data Studio Studio is a plus

Benefits

• Central States Marketing offers an attractive compensation package, which includes a competitive salary, 401(k) plan, PTO, holiday pay, and a comprehensive benefits program.
• CSM is an equal-opportunity employer committed to an inclusive workplace.