Media Specialist Senior

Las Cruces, NM (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own the marketing lifecycle for NM EDGE programs, from strategy and content to enrollment, engagement, and performance analysis.

  • Lead strategic marketing initiatives across campaigns and channels
  • Drive enrollment and sustained engagement with target audiences
  • Analyze performance to optimize reach and impact

Job Description

Responsibilities

  • Develop Marketing Strategies
  • Manage Promotional Campaigns
  • Create Marketing Content
  • Drive Program Enrollment and Engagement
  • Analyze Marketing Performance
  • Maintain Brand Consistency
  • Manage Digital Presence
  • Conduct Market Research
  • Support Event Marketing

Requirements

  • High School diploma + 3 years of relevant experience or an Associate's Degree + 1 year of relevant experience.

Preferred

  • Experience with digital and traditional marketing, proficiency with data analytics and interpretation, ability to draft engaging copy, email campaigns, and advertising materials.
New Mexico State University logo

New Mexico State University

4.0 Glassdoor

New Mexico State University is an education institution offering bachelors, masters, and doctoral degrees. It offers program in fields of agriculture and home economics; arts and sciences; business administration and economics; education; engineering; and health and social services. The university was established in 1888 and is based in Las Cruces, New Mexico. It has endowment assets worth $48.1 million.The purpose of this page is to share career-relevant news and information about NMSU.For information about NMSU's social media guidelines, go to brand.nmsu.edu/social-media-guidelines.

Founded in 2014
Las Cruces, New Mexico, USA
7.4K employees (288 in marketing)
89% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
606.9K
Monthly Google Ads Budget
$928.2K
Traffic Source Mix
Search
47.3%
Direct
44.6%
Referral
6.1%
Social
1.3%
Paid
0.6%

Headcount Trend

Current headcount: ~7.4K

Marketing Team

Marketing Team Size
184 (2% of company)
Median Career Experience
24 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$16.4M
Last Raise
$900K
Grant, 2 years ago

Funding History

  • Nov 2023
    Grant • $900K
  • Sep 2023
    Grant • $130K
  • Jun 2023
    Grant

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