Responsibilities

• Build and traffic digital media campaigns within the assigned channel against approved strategies, budgets, targeting parameters, and client objectives.
• Complete campaign setup tasks including audience configuration, budget and flight entry, tracking implementation, and pre-launch quality assurance checklists.
• Monitor daily delivery, pacing, and performance against established KPIs and flag variances to the Senior Media Specialist or Strategy leader.
• Identify execution issues, tracking discrepancies, and delivery challenges, and resolve routine issues or escalate complex ones with supporting detail.
• Maintain accurate campaign documentation, naming conventions, and trafficking records in line with operational processes and standards.
• Execute optimization actions such as bid, budget, placement, audience, and creative adjustments under senior guidance.
• Pull, assemble, and quality check campaign performance reporting for internal and client-facing use.
• Track key performance indicators including engagement, conversions, acquisition metrics, pacing, and media efficiency.
• Summarize performance observations and surface opportunities and risks to senior team members.
• Support test execution by implementing agreed test structures and capturing results accurately.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field preferred.

Preferred

• Experience in a financial institution, agency, marketing services, or other performance-driven environment preferred.
• Exposure to regulated industries or compliance-sensitive marketing programs is a plus.