Responsibilities

• Own execution and optimization across TikTok, Pinterest, and emerging paid social channels
• Launch, monitor, and optimize campaigns against acquisition, revenue, ROAS, and efficiency goals
• Partner closely with creative and marketing teams to develop and iterate on high-performing ad concepts and creative testing plans
• Translate performance insights into actionable recommendations around targeting, bidding, creative, landing pages, and audience strategy
• Work within a fast-paced creative testing environment with high campaign and asset turnover
• Analyze campaign performance and communicate results, trends, and opportunities to broader marketing leadership
• Help scale new customer acquisition through structured experimentation and rapid iteration
• Support broader channel expansion and incubation efforts as new opportunities emerge
• Stay on top of platform trends, new ad products, creator ecosystems, and evolving consumer behaviors
• Partner with the marketing analytics team to improve targeting, campaign measurement and performance insights

Requirements

• 4+ years of experience in paid social and performance marketing
• Strong hands-on expertise managing TikTok Ads campaigns at scale
• Experience across additional paid social platforms such as Pinterest and Snapchat
• Strong understanding of direct response and performance marketing fundamentals
• Experience managing campaigns against KPIs such as ROAS, CPA, CAC, CVR, and revenue growth
• Strong analytical and problem-solving skills
• Comfortable operating in fast-paced, evolving environments
• Excellent communication and cross-functional collaboration skills
• Strong attention to detail and operational rigor
• Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays

Preferred

Benefits