Responsibilities

• Manage the day-to-day activation and optimization of programmatic display, native, video, audio, and CTV campaigns across DSPs.
• Track and optimize campaign pacing, delivery, campaign audience development, and performance metrics, including CTR, engagement, conversion rates, viewability, and cost efficiency.
• Analyze performance data and implement optimization strategies to meet or exceed campaign KPIs.
• Troubleshoot delivery issues related to targeting, pacing, creative, or inventory supply.
• Leverage AdDaptive Platform to drive effective media performance, quality, and efficiency outcomes.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Support internal and external reporting with clear performance summaries and actionable insights.
• Assist in developing performance benchmarks and optimization best practices across DSPs.
• Work closely with Account Strategy teams to support client campaign goals and ensure alignment between strategy and execution.
• Support clients by contributing campaign insights, performance analysis, and execution updates; participate in client communication to provide tactical expertise, technical perspective, troubleshoot campaign activity, and ensure transparency around campaign delivery and optimization strategies.