Responsibilities

• Overseeing all print and digital marketing projects for internal and external college clients.
• Provides timely and accurate information about RCC’s programs, activities, services, and faculty/staff and student achievements to the communities of the college’s service region and statewide, national, and international audiences.
• Manages all media, communications and public relations projects for the college to promote commitment to the college’s mission and values and ensure that faculty and staff are well- informed.
• The Marketing Services Manager works closely with senior administration and deans to ensure that major college communications are consistent with strategy across academic and student services units.
• Assists senior leadership in responding to escalating media inquiries.
• Oversees the performance of paid media campaigns and identifies opportunities for improvement.
• In collaboration with the Vice President, this position executes and monitors institutional media relations strategies to increase brand awareness and community outreach.
• Works with the Multi-Media Specialist to develop creative and written content for the web and social media.
• Writes engaging content promoting RCC programs, services, students, faculty and staff, for publication and broadcasting in a variety of printed and online media.

Requirements

• Considerable previous experience in communications, marketing or a related field.
• Working knowledge of website development, measurement and analytics, content management, digital marketing and internet technology, such as paid and targeted online media tactics (e.g., AEO, geofencing, retargeting, social media advertising, and Google Ads)
• Proficiency in Microsoft Office Suite.
• Experience developing customized marketing and communications solutions based on the needs of diverse stakeholders such as prospective students, campus departments, and institutional leadership.
• Demonstrated experience in managing multiple projects simultaneously.
• Strong attention to detail and organizational skills.
• Excellent verbal and written communications skills.
• Excellent interpersonal and relationship building skills.
• Ability to prioritize among competing tasks.
• Strong critical thinking and problem-solving skills.

Preferred

• Working knowledge of Adobe Creative Suite.

Benefits

• This is a full-time classified position with benefits.