Responsibilities

• Media Strategy and Reputation Management:
• Develop and execute media relations strategies that advance Baker Tilly's business priorities, strengthen the firm's reputation and support go-to-market plans.
• Translate complex business, industry, regulatory and technical topics into clear messages, compelling story angles and timely media opportunities.
• Counsel the public relations director, firm leaders and subject matter experts on media strategy, reputational considerations, executive visibility and response approaches.
• Monitor news and emerging issues in real time and support issues management and crisis communications in partnership with the public relations director.
• Evaluate awards, rankings, sponsorships and other visibility opportunities for credibility, cost and strategic fit.
• Media Relations and Spokesperson Management:
• Build and maintain relationships with national business, financial, trade, industry and regional media.
• Lead proactive pitching and manage inbound media inquiries, evaluating each opportunity for relevance, risk, timing, message alignment and spokesperson fit.
• Identify, prepare and coach executives and subject matter experts for interviews. Develop briefing materials, talking points, written responses and follow-up plans.

Requirements

• Bachelor's degree in public relations, communications, journalism, marketing or a related field.
• Six or more years of progressive experience in public relations or media relations, including experience leading complex campaigns, agency partners, projects or team members. Direct people management experience preferred.
• Demonstrated success developing media strategies that support business priorities and secure high-quality national, business or trade coverage.
• Strong knowledge of the business media landscape and experience building productive relationships with reporters, editors and producers.
• Experience identifying and preparing executives and subject matter experts for interviews and fast-turn media opportunities.
• Exceptional writing, editing and verbal communication skills, including the ability to translate technical or complex topics for external audiences.
• Strong project management, organizational and prioritization skills, with the ability to manage multiple high-profile workstreams under tight deadlines.
• Sound judgment and the ability to handle sensitive information and reputational issues with discretion and professionalism.
• Familiarity with media monitoring, media database and analytics tools and the ability to use data to guide decisions.
• Experience with integrated social media promotion and cross-functional campaign planning.

Preferred

• Direct people management experience preferred.