Media Relations Lead

Austin, TX (On-site)

$215K/yr – $288K/yrSenior LevelFull time

Posted 22 hrs ago

Job Summary

Lead Fluidstack’s external storytelling by managing local to national media relationships, briefing and coordinating with external PR firms, and executing end-to-end local site announcements to ensure coverage aligns with company objectives.

  • Own multi-level media relationships and provide spokesperson preparation.
  • Direct external agencies and coordinate internal support for stories and milestones.
  • Execute local site announcement playbooks and manage press events from permits to ribbon cutting.

Job Description

Responsibilities

  • Own media relationships at the local, state, and national levels, giving backgrounds and coordinating on-the-record comments so Fluidstack's story is told accurately to the right audience at the right time.
  • Partner with external PR firms across sites and states, briefing them and directing their work so company interests are represented and internal teams are fully supported.
  • Run the local announcement playbook end to end for each new site: press releases, local media tours, open houses, and milestone moments from permits locked to ribbon cutting.
  • Build briefing materials, Q&A, and prep for every spokesperson moment, from a county open house to a founder's national interview.
  • Field and triage inbound press across a multi-state portfolio, knowing when to engage, when to background, and when silence is the strategic answer.

Requirements

  • You've worked inside a PR agency and on the client side directing one, so you know how to brief a firm, push its work to the standard, and get full value from a retainer.
  • You've run press in political or government settings where a single wrong quote carries real consequences, and your judgment on when not to engage is as sharp as your pitch.
  • You've told the story of physical infrastructure at scale (data centers, energy, utilities, or large capital projects) to audiences ranging from skeptical locals to national reporters.
  • You've created press events from scratch: announcements, open houses, site tours, ribbon cuttings, and the media moments that turn a milestone into coverage.
  • You carry working relationships across all three altitudes of media, from the county weekly to the statehouse press corps to national desks, and you know which story belongs where.
  • You write fast and clean under deadline: releases, statements, talking points, and backgrounders that need no second pass.

Preferred

  • Hyperscale or data center industry coverage knowledge.
  • Crisis and issues communications.
  • Political campaign or statehouse press experience.
  • Spanish-language media fluency.
Fluidstack logo

Fluidstack

Fluidstack accelerates the world’s most ambitious AI projects by removing the bottlenecks to compute. Partnering with leading AI labs, governments, and enterprises, we deploy scaled infrastructure at speed to unlock a future of abundant intelligence.

Founded in 2017
New York, New York, USA
131 employees (4 in marketing)

Salaries

Posted range

$215K/yr – $288K/yr

Taken straight from the job posting.

Media Relations median pay in the United States

$100K/yr

Most pay falls between $88K and $125K. Based on 296 salaries.

See all Fluidstack salaries

Marketing Team

Marketing Team Size
4 (3% of company)
Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$450M
Last Raise
$450M
Undisclosed, 2 months ago

Funding History

  • Jan 2026
    Undisclosed • $450M
  • Jun 2025
    Undisclosed
  • Oct 2024
    Private Equity

Traffic Signals

Monthly Visitors
65.5K
Traffic Source Mix
Search
35.7%
Direct
52.2%
Referral
6.4%
Social
4.5%
Paid
1.1%

Headcount Trend

Current headcount: ~136
Fluidstack logo

Media Relations Lead

Fluidstack · Austin, TX · On-site