Responsibilities

• Researching and helping to build targeted media and influencer contact lists relevant to govtech and public sector audiences
• Writing and sending pitches to journalists, reporters, editors, and influencers
• Managing follow-ups and ongoing relationship management throughout the campaign
• Identifying and negotiating earned media placement opportunities along with sponsored editorial content, advertorials, and sponsored social/media posts
• Tracking outreach activity and coverage results in a shared system
• Coordinating logistics with media and influencers leading up to and on the PR day itself
• Own the media outreach execution end-to-end across a mix of earned and paid placements

Requirements

• Hands-on media relations experience
• You've pitched journalists and gotten placements in real editorial outlets
• Experience with both earned media and paid placements
• Understand the difference between PR and digital PR
• You're organized and detail-oriented. You have a system for managing outreach at volume without things falling through the cracks
• You're self-motivated, take ownership, and follow through on what you say you're going to do

Preferred

• Bonus: familiarity with govtech, government software, or public sector media