Build the media engine. Make Farren impossible to scroll past.

We're an early-stage, high growth, AI-native startup on a mission to reshape the way people train, move, and feel. We believe fitness is the ultimate unlock for living well, physically, mentally, and emotionally. Led by proven founders and a team deeply committed to our mission, we're building something bold, human, and personal.

We're in stealth for now. But we're moving fast, and building to last.

At Farren, we're building the most personal coach you've ever had. One that fits your real life. Farren is an AI-powered training platform that adapts to your schedule, your goals, your injuries, and your energy. We combine human coaching principles with adaptive AI to deliver structured weekly plans, real-time adjustments, and meaningful feedback. All in one focused experience. Our mission: make elite-level coaching accessible, flexible, and built for longevity.

Farren is looking for a Founding Media Producer with a specific ambition: out-produce everyone, and make it look effortless.

We want a flood of content. Short form that stops the scroll, long form that earns the subscribe. The kind of volume that makes people assume Farren has a team of ten, when really it's one person with the best AI tools on the planet and the instincts to use them. Your job is to build the media machine that makes Farren feel inevitable, and to make work good enough that people finish it, save it, and send it to a friend.

This role is built for an owner, not an order-taker. You'll architect the pipeline, set the cadence, and hold the bar, in front of the camera and behind it. You're measured on what the work actually does: the audience it grows and the content people can't stop watching. And you'll do it in our Boulder studio, where the work gets made and the brand gets built in person.

• Farren's media engine: producing short and long form video at high volume across Instagram and YouTube, and whatever comes next.
• The machine itself: the systems, templates, and workflows that let one person produce like a team, with AI tools doing the heavy lifting so your energy goes where a human's touch actually matters.
• A relentless content cadence. Not filler. Specific, resonant work, shipped fast and held to a premium bar.
• Growing Farren's audience from early days to real gravity. Measurable follower and subscriber growth, driven by content people actually finish and share.
• The craft on both sides of the lens: shooting, editing, and directing the look and feel so every piece is unmistakably Farren.
• Your numbers. You track what's working (audience growth, watch time, saves, shares) and double down on it.
• Turning the coaches' stories into content that grows them and the brand together.

• You've built a content engine before, not just made nice videos. You think in systems and volume, not one-offs.
• You have a creator's instincts. You know what stops a scroll, what earns a subscribe, and what's worth finishing.
• You're fast and prolific, and fluent in AI content tools. Volume and quality are not a tradeoff for you.
• You shoot and edit both short and long form, and you hold a premium bar even at speed.
• You think like an owner. You ask what moved the number, not whether the asset got delivered.
• You're based in Boulder and want to be in the studio, making things, in person.
• You're self-directed. Nobody hands you a shot list. You build the plan and run it.
• You back yourself, and you're comfortable being paid on results, because you intend to deliver them.
• Passion for fitness or wellness isn't required, but it helps. Our community can tell the difference.

• Base Comp $65,000–$80,000
• $20,000 Performance bonus tied to audience growth and engagement
• Equity
• Health, dental, and vision
• Flexible Time Off
• Studio and gear budget
• Farren subscription with access to the world's top coaches