Responsibilities

• Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client.
• Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs.
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360, Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities.
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team.
• Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery.
• Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback

Requirements

• 3+ years of work experience within commercial digital media
• A firm understanding of media and the advertising landscape (print, online, audio, video, apps, social).
• Experience in building media plans and working knowledge of media concepts, terminology and media math.
• Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
• Experience working with multiple ad serving technologies to deliver, optimize and reconcile digital campaigns
• Demonstrated ability to prioritize and manage multiple time-sensitive requests.
• Effective time management and organizational skills, as well as strong attention to detail
• Ability to work with, and understand specific market nuances within international markets.
• Strong communication and interpersonal skills
• Google Ad Manager (Essential)

Preferred

• Operative One (Desired)
• Passendo (Desired)
• DV360 (Desired)
• Oracle Systems (Desired)
• Permutive (Desired)

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year.
• In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.