Responsibilities

• Lead media plan development and execution of media campaigns across multiple sports and digital products
• Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
• Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents
• Champion new and innovative approaches, fostering a culture of continuous learning
• Provide feedback and guide junior team members to inspire their growth and development
• Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Requirements

• At least 4 years of relevant professional experience in media strategy & planning or media buying
• Bachelor’s degree or equivalent in Marketing, Business, related field or equivalent experience
• Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
• Experience working with social platforms and external social agencies, with the ability to translate business and marketing objectives into effective paid social strategies
• Comfortable with complex, cross-functional projects across teams and leagues
• Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
• Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
• Proficient in analyzing campaign data to glean insights and measure success
• Knowledge of industry planning and research tools

Preferred

• Strong entertainment industry knowledge, preferably in sports
• Self-motivated and comfortable working independently with minimal supervision and direction
• Excellent verbal and written communication skills
• Works with urgency, superior time management, problem solving skills and a critical thinker