Media Planning Manager

New York City, NY (On-site)

$83K/yr – $112K/yrManager4+ years expFull time

Posted 4 days ago

Job Summary

Own the end-to-end media strategy and execution for ESPN campaigns across sports and digital products, guiding cross-functional teams with insights, and mentoring juniors while tracking industry trends.

  • Lead media plan development and execution across sports and digital products
  • Provide media insights and recommendations to inform strategy and optimization
  • Mentor junior team members and stay ahead of industry trends

Job Description

Responsibilities

  • Lead media plan development and execution of media campaigns across multiple sports and digital products
  • Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
  • Manage day-to-day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents
  • Champion new and innovative approaches, fostering a culture of continuous learning
  • Provide feedback and guide junior team members to inspire their growth and development
  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Requirements

  • At least 4 years of relevant professional experience in media strategy & planning or media buying
  • Bachelor’s degree or equivalent in Marketing, Business, related field or equivalent experience
  • Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
  • Experience working with social platforms and external social agencies, with the ability to translate business and marketing objectives into effective paid social strategies
  • Comfortable with complex, cross-functional projects across teams and leagues
  • Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
  • Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
  • Proficient in analyzing campaign data to glean insights and measure success
  • Knowledge of industry planning and research tools

Preferred

  • Strong entertainment industry knowledge, preferably in sports
  • Self-motivated and comfortable working independently with minimal supervision and direction
  • Excellent verbal and written communication skills
  • Works with urgency, superior time management, problem solving skills and a critical thinker

Benefits

  • the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Salaries

Posted range

$83K/yr – $112K/yr

Taken straight from the job posting.

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Media Planning Manager

Sports Careers · New York City, NY · On-site