Media Planner/Buyer

Greenville, SC (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive media planning and execution across traditional and digital channels for a media team; build plans, manage vendors, and analyze results.

  • Own development and execution of media plans across traditional and digital channels, collaborating with Media Supervisor/Director.
  • Must-have: 1–4 years in media planning/buying and proficiency with META Ads Manager and Google Adwords.
  • Standout: Experience handling IOs, RFPs, vendor management, and analytics reporting.

Job Description

Responsibilities

  • Create and execute media plans, evaluating digital media opportunities as well as traditional media (print, OOH, broadcast), working with the Media Supervisor and Media Director
  • Executes digital campaigns on social media platforms and paid search platforms
  • Develops media authorizations, vendor RFPs and IOs in accordance with the client plans
  • Maintains contact with media vendors for proposals, research, and other needs
  • Monitors client billings
  • Compiles research data and media/marketing information
  • Prepares competitive and analytics reports
  • Participates in internal agency collaboration and vendor meetings

Requirements

  • 1-4 years media planning and/buying related experience required
  • Experience with META Ads Manager and Google Adwords required
  • Excellent communication skills, both written and verbal
  • Proved ability to handle multiple priorities/tasks
  • Strong organizational, problem solving, and analytical skills
  • Ability to work independently and as part of a team
  • Bachelor’s degree in related field or equivalent work experience- Preferred fields of study/related experience: Marketing, Economics, Mathematics, Finance

Preferred

  • Preferred fields of study/related experience: Marketing, Economics, Mathematics, Finance
FerebeeLane logo

FerebeeLane

3.4 Glassdoor

FerebeeLane is a brand strategy and creative agency that works with premium and luxury brands to engage the discerning affluent consumer. For the past 20 years the agency has collaborated with beloved brands such as Le Creuset, Blackberry Farm, Miele, The Ritz-Carlton, Baker McGuire Furniture, Vail Resorts, Chimay Trappist Beer, as well as numerous other Relais & Châteaux properties, and other luxury brands throughout the home.

Founded in 2005
Greenville, South Carolina, USA
44 employees (18 in marketing)
62% recommend to a friend

Traffic Signals

Monthly Visitors
2.8K
Traffic Source Mix
Search
24.4%
Direct
52.2%
Referral
8.7%
Social
13.5%
Paid
1.2%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
7 (16% of company)