Responsibilities

• 20% Collaborating with Media Team for strategy and plan development
• Develop comprehensive, multi-channel media plans (across digital, social, programmatic, and traditional channels) that align with client goals, KPIs, and overarching business objectives.
• Utilize syndicated research tools (e.g., MRI-Simmons, Comscore, Nielsen) to analyze target audience behaviors, media consumption habits, and the competitive landscape.
• Participate in team brainstorms to kick off plan and consideration set development.
• Lead media plan development stage to manage RFP process with partners and vendors, assist in analyzing proposals and partner negotiations.
• Build detailed media flowcharts, tactical plans, and media authorizations for client approval.
• Generate insertion orders, ensuring accuracy of plan details and T&C’s.
• Oversee the ad spec process to gather all necessary specs and develop a consolidated spec resource.
• Collaborate closely with client, creative, and Ad Ops teams to ensure all tracking tags, URLs, and creative assets are properly trafficked and aligned prior to launch.
• Conduct pre-launch QA checks to ensure all media placements are set up accurately according to the approved media plan and technical specifications.

Requirements

• 1+ year experience in both digital and traditional media channels
• Proficiency in media math basics, media terminology, and campaign planning processes
• Proficiency in MS Excel (including pivot tables, VLOOKUPs), Word, PowerPoint, and GSuite
• A strong desire to learn, ask questions, and figure out the "why" behind the media plans
• Ability to manage multiple tasks, track deadlines, and prioritize a high volume of daily requests
• Strong, natural communication skills, with a proven ability to collaborate, negotiate and articulate ideas clearly – both in writing and in communication skills
• Comfortable presenting campaign performance, insights and optimization recommendations directly to clients
• Familiarity with industry planning tools such as ComScore, Nielsen, MRI/Simmons
• Familiarity with Demand-Side Platforms (e.g., Google DV360, Amazon DSP, TTD)
• Familiarity with ad-tech platforms, including ad servers (i.e., CM360), brand safety tools (DV, IAS), and brand study partners (Disqo, Upwave)

Benefits

• 100% employer-paid employee medical, dental, and vision insurance
• Term life insurance and supplemental long-term disability
• 401(k) matching
• Open PTO policy
• Monthly wellness and technology stipends
• Continuing education stipend