Responsibilities

• As a Senior Associate, Planning, you will play a key role in developing media strategy and media plans, and make insightful recommendations consistent with the approved strategy.
• You will manage daily tasks for stewarding approved plans and train Associates in media fundamentals, policies/procedures, and computer systems.
• Partner with the Manager in the development of communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Ensure proper execution of communication plans: maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules.
• Prepare media authorizations per approved plans/project requests.
• Train and developing Associate(s), as well as reviewing their work for accuracy.
• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
• Provide timely and accurate delivery of all work.

Requirements

• Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Proficiency with systems/tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Life at WPP Media & Benefits
• This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
• Our commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
• That's why we've adopted a hybrid approach, with teams in the office around four days a week.