Responsibilities

• Use audience, competitive, channel, and media planning tools and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth
• Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
• Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
• Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, impressions to meet a given client objective)
• Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
• Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint
• Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs
• Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

Requirements

• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
• Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)
• Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar
• Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts
• Strong POV of industry planning, insights, and competitive tools
• Expert knowledge of the media landscape - both traditional and digital
• Ability to build relationships with clients and peers (trusted advisor)
• Strong written and oral communication skills, specifically around presentation story-telling
• Ability to travel to onsite meetings 1-2 times a month at most

Benefits

• At Tinuiti, we want to ensure you have the time you need to rest and recharge. That's why Tinuitians have an estimated 70 days off per year through our time off programs
• - Unlimited PTO : We encourage all Tinutians to Own their Offline by utilizing our unlimited PTO by working with your Manager to ensure all deliverables are met.
• - Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
• - Flex Fridays : Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.
• - Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Thankful giving, Equity
• Learning and Development : Bravely coaching session, Mentor program and more
• The annual base salary range for this role’s listed level is currently $100,000-$120,000 plus performance bonus. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. We will provide more information on our benefits and equity upon requests. Sales roles are also eligible for incentive pay targeted up to or over 100% of the offered base salary (no cap). Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.