• Media planning and trafficking: Develop and execute multi-channel media plans across video, social, display, audio, email, print, and OOH.
• RFPs and vendor management: Draft and issue RFPs, lead vendor Q&A, and negotiate online media placement and pricing.
• Campaign setup and contracts: Code UTMs, upload, traffic campaigns, create and maintain insertion orders/contracts, and manage related invoicing.
• Creative specs and coordination: Create and maintain creative spec sheets; liaise with creative agency as needed.
• Reporting and optimization: Deliver reporting, data compilation/QA, data analysis, and insights to optimize performance.
• Budget management and tooling: Manage media budgets, monthly/annual billing reconciliation, and campaign building in Mediaocean/Prisma.
• Vendor relationships and market intelligence: Maintain publisher relationships, develop POVs on emerging media opportunities, and research competitive/media landscape data.
• Training and mentorship: Train Assistant Media Planners and share best practices.

Requirements

• BS/BA required; Marketing/Advertising concentration preferred
• Minimum one year of digital media planning experience required
• Genuine interest in advertising and the health and wellness industry
• Strong knowledge of activating digital media campaigns (trafficking, optimizations, pacing, building media plans, billing)
• Experience drafting and issuing RFPs, leading Q&A, and negotiating with vendors
• Experience with media/research tools (Mediaocean/Prisma, GCM, comScore, Kantar, GA, etc.)
• Strong MS Office skills (Excel with pivot tables, PowerPoint, Outlook)
• Pharmaceutical or Health/Wellness experience a plus

Nice to have

• Pharmaceutical or Health/Wellness experience a plus

Benefits

• Great Place to Work-certified culture and regional benefits
• Comprehensive benefits program with medical, dental, vision, and retirement options
• Mental wellness support and access to LinkedIn Learning
• Global offices with snacks, holiday/PTO, and regional perks