Responsibilities

• Support the development and execution of paid social media plans aligned to client business goals and marketing objectives.
• Assist with audience research, competitive analysis, marketplace trends, and consumer insights to inform planning recommendations.
• Contribute to paid social media plans across platforms including Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, and X.
• Support the development of audience strategies, channel recommendations, budget allocations, and media plans.
• Execute campaign setup, trafficking, QA, activation, and launch execution across paid social platforms.
• Monitor campaign pacing, budgets, and delivery to ensure campaigns launch successfully and perform against objectives.
• Analyze campaign performance and identify trends, insights, and optimization opportunities.
• Support ongoing campaign optimizations and implementation of recommendations to improve campaign efficiency and effectiveness.
• Assist in the development of client deliverables, including media plans, performance reports, campaign recaps, and presentations.
• Support forecasting, reporting, billing reconciliation, campaign documentation, and media plan maintenance.

Requirements

• 1-2 years of experience in paid social, digital media, media planning, digital marketing, advertising, or a related field.
• Experience supporting paid social campaigns across platforms such as Meta, TikTok, Snapchat, LinkedIn, Pinterest, Reddit, and X.
• Familiarity with campaign setup, activation, trafficking, budget management, pacing, and optimization.
• Experience using platform-native buying tools such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, or similar platforms.
• Understanding of audience targeting, measurement, and digital media fundamentals.
• Strong analytical skills with the ability to interpret data and identify actionable insights.
• Excellent communication, presentation, and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong attention to detail and commitment to delivering high-quality work.
• Proficiency in Microsoft Excel and PowerPoint.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances