Responsibilities

• You will develop and execute integrated media plans and campaigns across traditional and digital channels, including billboards, radio, print, social media, search, and other emerging platforms to support organizational and client objectives.
• Conduct audience, market, keyword, placement, website, and platform research to identify target demographics and determine the most effective media mix and messaging strategies.
• Analyze audience behavior, campaign performance, and marketing data to support awareness, consideration, and conversion strategies while providing actionable insights and optimization recommendations.
• You will establish, track, and monitor key performance indicators (KPIs), campaign metrics, and return on investment, and communicate results to relevant stakeholders.
• Build and maintain strong relationships with advertising representatives, vendors, agencies, and media partners while negotiating rates, placements, contract terms, and added value opportunities.
• Execute, monitor, and coordinate media campaigns with marketing, communications, operational, and other internal stakeholders to ensure timely delivery and alignment with organizational standards.
• You will develop media buying and negotiation strategies designed to maximize media investments and campaign effectiveness.
• Manage media budgets, forecasting, billing, reconciliation, financial tracking, and the in-house legal review process for media contracts and agreements.
• Research industry trends, audience behavior, media innovations, and emerging technologies to support strategic recommendations and continuous improvement.
• Perform other duties as may be assigned.

Requirements

• Bachelor’s Degree in Communications, Marketing or equivalent combination of education and experience.
• Experience in Google Analytics, Adobe Analytics, or other site analytics tools.
• Experience in Sprout Social.
• Experience in puling, analyzing, and communicating KPIs.
• Proficient in Microsoft Excel.
• Experience developing marketing or communications strategies based on audience segmentation.
• Have a strong desire to learn and add value to the team.
• Ability to multitask and meet deadlines under pressure.
• Detail oriented, highly organized, and consistent.
• Strong written and verbal communication skills.

Benefits

• Free gym membership
• Free access to employee health clinic
• Free lunch for casino & resort associates
• Earned wages access once per week for hourly Associates
• Pet insurance
• Paid vacation / sick time
• Medical / Dental / Vision
• 401(K) with company match
• College tuition reimbursement
• Short-term disability, long-term disability, and family leave