Media Planner (Pharma Marketing Agency) at Deerfield Group | Conshohocken, PA

Deerfield Group

Media Planner (Pharma Marketing Agency)

Conshohocken, PA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel media execution and client engagement, driving data-informed audience targeting, ROI analysis, and strategic media buys across multiple projects.

Growth/Media Strategy & Planning: define cross-channel strategies, forecast response, and manage concurrent programs.
Campaign Optimization & Partnerships: analyze ROI, negotiate pricing, maintain QA, and nurture client/media-partner relationships.

Job Description

Responsibilities

Partners with internal teams and clients to define cross-channel media strategies, utilizing expertise in media tools and response forecasting
Demonstrates adeptness in leading and prioritizing multiple projects concurrently, streamlining project management
Supports in defining project scopes and resource allocation, optimizing project efficiency
Identifies target audiences and selects optimal online advertising mediums based on data-driven insights
Analyzes potential media vehicles for effectiveness and ROI
Orchestrates comprehensive media plans, negotiates pricing for optimal budget utilization, and executes strategic media buys
Conducts in-depth campaign analysis, providing actionable insights for refining strategies and enhancing customer engagement
Ensures timely, budget-conscious campaigns and maintains quality assurance across all ad placements
With a focus on client engagement and partner management. cultivates deep understanding of clients' brands and objectives and actively learns about their market positioning and unique identities to anticipate client needs and provide guidance to clients
Participates in client and media partner calls, delivering clear updates

Deerfield Group

Deerfield Group is united by a clear vision: we build markets, businesses, and brands in life sciences—and we do it with heart. We help clients succeed at every stage, from launch to lasting growth, through integrated services spanning branding, creative, PR, and communications.At Deerfield, we're built on heart—literally. It's the symbol that runs through our brand, work, and people. The heart is at the core of who we are, in how we treat one another, show up for clients, and use strategic creativity to make an impact in healthcare and beyond. We’re a team of bold thinkers, deep listeners, and human-first professionals who believe great healthcare marketing starts with empathy—and ends in impact. We thrive by giving more: more support, more intention, more meaning in everything we do. Our culture isn’t something on the wall. It’s something we live, together. Work smart. Lead with heart. Grow forward. That’s Deerfield.

Founded in 2013

Conshohocken, Pennsylvania, USA

182 employees (80 in marketing)

deerfieldgroup.com