Media Planner at MINDS + ASSEMBLY | New York City, NY | $58K/yr – $72K/yr

MINDS + ASSEMBLY

Media Planner

New York City, NY (On-site)

$58K/yr – $72K/yrEntry Level1+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end media planning and execution for healthcare brands, balancing digital, social, endemic and traditional channels while coordinating with strategy, activation, creative, and analytics teams.

Media Planning & Execution: Own plan development, vendor vetting, and timely launches with budget accuracy.
Workflow Management: Manage RFPs, IOs, and documentation to keep plans and charges aligned.
Collaboration & Analytics: Turn client feedback into refined plans and ensure alignment across strategy, creative, and measurement.

Job Description

Responsibilities

Develop tactical media plans across digital, social, endemic, point-of-care (POC), and traditional media channels.
Analyze audience behaviors and media consumption habits to inform media plans and recommend effective tactics and partners.
Assist in identifying appropriate publishers, partners, and platforms based on brand-specific targeting needs (HCP and/or DTC).
Serve as a key point of contact for media vendors and publishers, managing relationships to stay informed on offerings, targeting capabilities, and channel innovation relevant to pharmaceutical media.
Evaluate media partner proposals for strategic fit, value, and innovation—bringing recommendations to internal stakeholders for review.
Collaborate closely with media strategy leads and specialized activation teams to refine plan recommendations and incorporate client feedback.
Partner with creative, client services, omnichannel, digital activation, and analytics teams to ensure seamless campaign development and launch.
Work within planning tools (e.g., Prisma, media research platforms) to build plans that are structured, budget-accurate, and fully documented.
Coordinate and issue requests for proposals (RFPs) for campaign briefs
Facilitate partner kickoff calls, trafficking coordination, and campaign setup to ensure accurate and timely launches.

MINDS + ASSEMBLY

Minds + Assembly is a full-service creative commercialization partner with 200+ supremely talented professionals delivering integrated creative solutions fueled by data, advanced analytics, and media.We act with intention, energy, and purpose to commercialize the most beautiful brands in healthcare. Everything we do is by design.

Founded in 2015

New York, Iowa, USA

278 employees (140 in marketing)

mna.co