Media Planner

Birmingham, AL (Remote)

$51K/yr – $70K/yrMid Level5+ years expFull time

Posted 8 hrs ago

Job Description

Responsibilities

  • Develop integrated media plans for our Tier 2 automotive clients
  • Facilitate the presentation and execution of media plans and manage revisions
  • Ensure media plan aligns with national/regional agency
  • Analyze media alternatives and make recommendations based on current strategic direction
  • Provide agency point of view on new media opportunities
  • Work closely with planning supervisor and account manager

Requirements

  • Five years of relevant experience
  • Experience with media math basics, concepts and planning software
  • Outstanding written/verbal communication and organizational skills
  • Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
  • Skilled in the use of Excel and PowerPoint
  • Ability to make presentations or interested in learning and honing these skills

Benefits

  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Martin Retail Group logo

Martin Retail Group

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Founded in 1977
Birmingham, Alabama, USA
370 employees (197 in marketing)

Salaries

Posted range

$51K/yr – $70K/yr

Taken straight from the job posting.

See all Martin Retail Group salaries

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Monthly Visitors
528
Traffic Source Mix
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64.5%
Direct
18.2%
Referral
4.8%
Social
11.5%
Paid
1%

Headcount Trend

Current headcount: ~370
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Media Planner

Martin Retail Group · Birmingham, AL · Remote