Responsibilities

• This individual plays a key role in identifying, developing, and activating relationships with high-value talent, creators who are a part of affiliate programs (such as Amazon Creators) with the overall goal of driving sales
• Close partnership with Sales, E-Commerce, Integrated Marketing, Media Strategy, Consumer Engagement. Partner with E-Commerce teams to improve conversion performance through affiliate content, PDP optimization, ratings and reviews, and retailer content enhancements
• Focus on lower-funnel creator and influencer partnerships with a dotted line to the Consumer Engagement team, who lead on organic strategy, ensuring a seamless social experience, reflected of the Rust-Oleum brand and values
• Lead affiliate work with influencer, social and media agencies
• Recruit, onboard, and manage a portfolio of affiliate creators and partners, developing long-term relationships that drive incremental sales and content production in conjunction with the media and consumer engagement teams
• Provide support on retail media networks in partnership with Media Strategy Managers with items such as plan activation, project management of timelines, development of briefs, sourcing of content and building strong relationships with Rust-Oleum retail partners
• Define strategy to optimize influencer or creator content for advertising in conjunction with agencies and Consumer Engagement team
• Evolve media affiliate strategy based on data, acting as thought leader in affiliate marketing space for Rust-Oleum
• Drive sales while supporting broader brand awareness, consideration, and confidence objectives
• Educate end-users and build confidence when using Rust-Oleum products

Requirements

• 3-5 years of experience in affiliate marketing, influencer marketing, performance media, retail media, e-commerce marketing, or social commerce.
• Bachelor’s Degree in Communications, Marketing, Public Relations or related field
• Experience managing creator or affiliate campaigns focused on measurable sales outcomes.
• Strong analytical skills with the ability to translate performance data into optimization recommendations.
• Experience using digital advertising/social media channels, tools, techniques and best practices for business
• Experience analyzing marketing data and social analytics and identifying/communicating key insights
• Working knowledge social listening and publishing tools including social listening software; experience with Sprout a plus
• Working knowledge of retail affiliate and creator ecosystems, including Amazon Creator Connections, Amazon Influencer Program, retailer-owned creator programs, and commerce-driven social platforms.
• Experience with affiliate platforms and creator commerce ecosystems such as Amazon Influencer, Impact, Rakuten, Partnerize, CreatorIQ, LTK, ShopMy or similar platforms.
• Working knowledge of web, search and social analytics tools; experience with Google Analytics, Facebook Insights, or Pinterest Analytics a plus

Preferred

• Experience supporting retail media programs.
• Experience within consumer goods, home improvement, or retail environments.

Benefits

• After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.
• We also offer a 401(k) plan after three months of employment and offer a company match. Associates are vested in the RPM Pension plan after completing five years of service. Rust-Oleum offers 9 paid holidays and two floating holidays per year. You are also eligible to earn three weeks of vacation on an annualized basis.