Media Planner

New York City, NY

$70K/yr – $73K/yrMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Own the pre sales and proposal engine for MLB media, translating RFP challenges into precise pricing, recommendations, and revenue-driven plans through cross functional teamwork.

  • RFP responses and rate placement ownership to meet client objectives
  • Pre sale QA revisions and negotiations with Strategic Planning, Sales, and agencies
  • Yield management and pricing for new products with data driven planning

Job Description

Responsibilities

  • Work closely with the sales team to create responses to Request for Proposal (RFP) requests. Provide accurate placement recommendations and rates that address the challenges outlined in the RFP
  • Answer questions from Strategic Planning, Sales, and clients/agencies throughout the pre-sales process. Assist with proposal revisions and rate negotiations to ensure client satisfaction
  • Collaborate with internal stakeholders to establish rates for new products. Manage yield and optimize the sell-through of all advertising solutions
  • Analyze traffic and rating trends during the planning phase to inform decision-making and enhance campaign effectiveness
  • Stay current with industry trends and report changes to the team. Provide insights and recommendations on emerging media opportunities and innovations
  • Create accurate, creative, and strategic media plans that align with client expectations and maximize revenue. Deliver plans in a timely manner
  • Reconcile data between different systems to ensure accuracy and consistency
  • Work with ad tech and finance teams to optimize Adbook administrative items and enter media plans with the most optimal allocation of inventory
  • Proactively build strategic proposals in Broadway and adjust house mixes to meet client objectives and revenue goals

Requirements

  • 1+ year working in digital advertising/adtech experience
  • Strong analytical skills with the ability to analyze data and identify trends
  • Experience working in order management systems, such as Adbook, Broadway, Operative or Wide Orbit
  • Working knowledge of Excel
  • Experience working in Salesforce or other CRM
  • Detail-oriented with strong organizational skills
  • Ability to meet tight deadlines and manage multiple deadlines at once
  • Proactive and positive attitude
  • Experience working in the sports and entertainment industry

Benefits

  • Competitive Benefits Package
  • Company 401K Contribution
  • Paid Time Off and Holidays
  • Paid Parental Leave
  • Employee Assistance Programs (EAP)
  • Onsite/Online Training & Development Programs
  • Tuition Reimbursement
  • Disability Benefits (short term and long term)
  • Life and Accidental Death Insurance
  • Pet Insurance
Major League Baseball (MLB) logo

Major League Baseball (MLB)

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

Founded in 2000
New York, New York, USA
35K employees (5,626 in marketing)