Responsibilities

• Strategic Plan Development: Develop comprehensive media strategies and all-inclusive package options across multiple price points to support key vertical and event-targeting initiatives.
• Cross-Market Sales Support: Partner closely with sales teams to build and recommend targeted media plans in markets outside their home territories, with a core focus on driving demand in New York.
• Audience Research & Insights: Perform targeted media research to uncover audience preferences, pinpoint optimal channels, and align media placement with client goals.
• Campaign Analytics & Performance: Leverage analytics platforms to monitor campaign metrics, evaluate plan success, and convert data into actionable recommendations for future strategies.
• Market & Inventory Alignment: Collaborate weekly with Sales Managers and Inventory teams to stay ahead of market trends, address regional demand gaps, and optimize rate reviews.
• Stakeholder Reporting: Prepare and present regular performance updates covering campaign KPIs, initiative effectiveness, and strategic recommendations to key stakeholders.
• Industry Innovation: Stay on the cutting edge of digital and social media trends, tools, and platforms to continually inform and evolve our media strategies.

Requirements

• Experience: 1-4 years of experience in media, advertising, or campaign planning.
• Analytically Minded: Strong proficiency in using data tools, Google Analytics, and campaign metrics to extract actionable insights and track KPIs.
• Detail-Oriented & Organized: Exceptional project and time management skills with a proven track record of handling multiple campaigns simultaneously under tight deadlines.
• A Strong Communicator: Polished written and verbal communication skills, comfortable presenting recommendations to clients and aligning with internal teams.
• Collaborative & Interpersonal: A team player who excels at building cross-functional relationships with Sales, Inventory, and Strategy leadership.
• Trend-Conscious: Enthusiastic about the evolving media landscape and eager to integrate digital innovations into Out-of-Home strategies.
• Technical Proficiency: High proficiency in Google Workspace (Slides, Sheets) and Microsoft Excel.