Digital Media Planner

Lanham, MD (Remote)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 15 hrs ago

Job Summary

You will own end-to-end digital campaign planning, execution, and optimization, driving data-driven improvements across multi-channel programs while coordinating with client teams and media partners.

  • Lead planning, execution, analysis, and ongoing optimization of digital campaigns
  • Collaborate with account managers, project managers, digital strategists, and creative staff to meet client goals
  • Interpret campaign data to optimize performance and alert teams to opportunities

Job Description

Responsibilities

  • Plan, place, and manage digital campaigns, including research, strategy, execution, analysis, and ongoing optimizations.
  • Use a test and refine approach for clients with each plan being smarter than the previous one.
  • Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.
  • Prepare and maintain media budgets and projections for internal teams and clients.
  • Maintain a high standard of quality control for clients through accurate, timely and effective delivery of multi-channel digital media campaigns.
  • Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
  • Negotiate buys and maintain good relationships with media vendors.
  • Stay up to date on new technologies to help identify value-driven ideas for clients.
  • Willing to continuously learn the skills necessary for personal and team growth.
  • Potential to include after hours engagement in Rapid Response situations.

Requirements

  • 3+ years of experience developing and managing digital media campaigns, including at least two years of experience leading other digital media team members.
  • Bachelor’s degree or equivalent.
  • Wide and deep understanding of the digital marketing landscape with the ability to recommend appropriate tactics to generate acquisition and revenue growth through programmatic media, paid search and paid social media.
  • Experience generating new leads, customers and revenue is an absolute must.
  • Must work well under pressure, meet deadlines, and have a get-it-done attitude.
  • Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  • Demonstrated attention to detail and strong organizational skills.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams.
  • Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics.

Preferred

  • Bachelor’s degree in marketing or communications.
  • Nonprofit experience.
  • Some paid search (Google and Bing) and paid social (Facebook) experience preferred.
  • Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred. Some knowledge and experience with CMS.

Benefits

  • Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Moore

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for customers through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with customers across education, association, political and commercial sectors. Moore combines our strength in technology and unmatched industry expertise to provide a full platform of communications, data, digital, media, production and response management solutions. Our omnichannel solutions are powered by an ongoing investment in next-generation artificial intelligence and machine learning that deepens constituent relationships and creates transformational growth. To learn more, visit wearemoore.com.

Founded in 2011
Lanham, Maryland, USA
1.4K employees (337 in marketing)

Salaries

Posted range

$75K/yr – $90K/yr

Taken straight from the job posting.

See all Moore salaries

Marketing Team

Marketing Team Size
227 (16% of company)
Median Career Experience
2 years
Median Tenure
1.7 years
Marketing Roles Posted (Last 30 Days)
13

Traffic Signals

Monthly Visitors
22.5K
Traffic Source Mix
Search
37%
Direct
51.9%
Referral
6.5%
Social
3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.4K

Recent News

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Digital Media Planner

Moore · Lanham, MD · Remote