Media Planner

St. Louis, MO (On-site)

Salary Not AvailableMid Level2+ years expOther

Posted 5 months ago

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Job Summary

Drive integrated media planning for client objectives across digital and traditional channels, translating data into actionable investment decisions and seamless cross-team execution.

  • Lead the development and presentation of media plans and performance decks
  • Must-have: 2-4 years of media planning or performance marketing experience
  • Standout: cross-channel planning across digital and traditional media with a full-funnel perspective

Job Description

Responsibilities

  • Lead the development of media plans aligned to client objectives and Consumer Experience strategy, partnering with buyers to bring them to life.
  • Build POVs, projections, and scenario analyses to guide investment decisions
  • Monitor pacing, budgets, and campaign performance across digital and traditional channels.
  • Manage multiple budgets and projects across numerous documents and tools with accuracy and attention to detail.
  • Prepare performance and recommendation decks; present your strategy with confidence and sound logic to clients.
  • Partner with Media Buying, Consumer Experience, Account Management, and Operations to ensure seamless execution.
  • Planning across both digital (paid social, programmatic, search, online video) and traditional media (broadcast, print, out-of-home), with an understanding of how channels work together within a full-funnel strategy.
  • Maintain organized documentation, reports, and flowcharts.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred
  • 2-4 years of media planning or performance marketing experience
  • Experience analyzing data and generating actionable insights for business and plan optimizations
  • Organized, detail-oriented, and comfortable in a fast-paced environment
  • Based in St. Louis or Chicago. We are not accepting remote applicants at this time

Preferred

  • Thrives in the details and has a hunger for learning the next thing
  • Is proficient in Microsoft Suite (pivot tables, lookups, large data sets, presentations)
  • Enjoys analyzing media performance against expectations
  • Stays calm under shifting deadlines and ambiguity
  • Brings solutions, not just tasks
  • Can manage multiple workstreams without dropping the ball
  • Is naturally curious “why” something works
  • Communicates clearly and effectively internally and externally
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HLK

2.5 Glassdoor

We build brands that refuse to sit still. Brands rooted in insights and strategy, powered by people, that are constantly in motion. Because it’s people — us, our clients and our customers — who shape a brand’s identity, amplify its triumphs and inspire its next move. So, we obsess over our people who are constantly listening to all the ways brands are being considered, challenged and celebrated.In an ever-changing landscape, we’re dedicated to growth and helping brands evolve – pushing boundaries and challenging conventions – in the midst of change and uncertainty. We’re building brands that move people.

Founded in 1977
St Louis, Missouri, USA
436 employees (101 in marketing)
26% recommend to a friend
32% CEO approval

Traffic Signals

Monthly Visitors
3.7K
Traffic Source Mix
Search
28.5%
Direct
46.4%
Referral
5.8%
Social
17.7%
Paid
1.5%

Headcount Trend

Current headcount: ~436

Marketing Team

Marketing Team Size
58 (13% of company)
Median Career Experience
9.5 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1