Responsibilities

• Develop and implement effective media strategies aligned with clients’ business objectives
• Hands on with research, strategy, planning, buying, campaign execution, implementation and optimizations
• Collaborate with internal teams, including account management, creative and web dev, to implement media recommendations
• Stay abreast of industry trends, digital marketing technologies and developments to implement cutting-edge strategies
• Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules
• Maintain good rapport with sales representatives and vendors.
• Explore media alternatives and be creative in recommending media solutions
• Deliver POVs/position papers on key client issues and/or client opportunities
• Responsible for management of media estimates, insertion orders, billing, and reconciliation

Requirements

• Three (3) years or more experience in Media Planning and Media Strategy
• Solid analytical skills to interpret and act on data insights for optimizing campaigns
• Interpersonal skills for collaborating with internal teams and engaging with clients
• Proficiency in utilizing media planning tools and software
• Experience in advertising, marketing, or a related field is preferred
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field

Preferred

• Digital media planning, campaign execution and management of Google Ads (includes paid search, YouTube, Pmax, Demand Gen, GDN, etc.) Meta, LinkedIn, TikTok, display/video, etc.
• Experience in web site tagging and Google Tag Manager
• Knowledge of FreshPaint, Google Analytics, GA4 and SEM Rush (Google Ads and Google Analytics certifications are a plus)