Responsibilities

• Developing and executing comprehensive national digital media strategies and plans to meet business goals and KPIs.
• Including channel, platform & high-level strategic recommendations as well as a test roadmap, to ensure optimal spend and maximum results.
• Including budget & flight recommendations as well as audience research/refinement and KPIs.
• Strategic plan clearly defined to drive incremental transactions and revenue.
• Requires a seamless execution of evergreen and promotional campaigns.
• Handling campaign setup including audience research/strategies, best-practice campaign configuration, trafficking, monitoring, reporting & optimizations.
• Managing day-to-day operations of national digital media campaigns, such as CTV, Online Video, Programmatic Display, Audio, Native, etc.
• Possibility to support paid search and paid social team members
• Including vendor management, platform execution, creative assignment, tracking/tag setup, geo-targeting, bidding strategies, A/B testing and measurement.
• Providing proactive updates, creating detailed reports and corresponding analysis, to identify opportunity areas.

Requirements

• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent work experience
• 5+ years' experience in digital media, performance marketing or related marketing roles
• Proven experience in creating and executing successful paid digital media campaigns that have driven significant conversions and revenue growth
• Understanding of acquisition funnel, performance marketing KPI's, and profitability levers
• Excellent strategic thinking and problem-solving skills
• Strong communication and leadership abilities, ability to work independently & collaboratively
• Detail-oriented, pro-active, self-starter and able to independently manage tasks/timelines.
• Interested in building processes that do not already exist
• Extremely comfortable working in Excel (pivot tables, data manipulation, performance tracking)
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions

Preferred

• Ad Agency experience
• Experience in Google Anatlyics
• Experience managing campaigns in Google, Meta, or a DSP (The Trade Desk, DV360, etc.)
• Experience in multi-location or franchise environments
• Exposure to low-funnel performance KPIs (online conversions, transaction growth)
• Experience working with first-party data or audience platforms

Benefits

• Salary range: $75,000 to $85,000 annually. Actual offer may vary from posted hiring range based on location, work experience, and/or education.
• Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)
• Company paid life, accidental death & dismemberment, and long-term disability insurance
• Optional supplemental life, accidental death & dismemberment, and short-term disability insurance
• 401(k) retirement account with employer match and immediate vesting
• Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)
• 52 hours of Paid Sick and Safe Time annually
• 10 paid holidays per year, plus an additional 2 floating holidays
• 8 Hours of Papa Cares Volunteer Hours per year
• Paid Parental Bonding Leave